2017-02-26 Account Based Marketing With David T. Scott & Ed Fulbright On Mastering Your Money Radio
Account Based Marketing
Owning your own business is the number one way to rapidly build extraordinary wealth. A business not correctly manage will be a quick way to lose wealth. Consistent marketing and client acquisitions are signs of a successful business. Account Based Marketing (ABM) is the hot new marketing trend, popular with the Fortune 500. The concept is to work in hand with your sales team to identify and build marketing campaigns directed specifically at your ideal customers or target accounts. ABM can be applied to consultants and small businesses.
Joining us for our discussion on Account Based Marketing is David T Scott who is on the phone from his San Francisco office.
Dave Scott has been a frustrated marketing executive for years. Having faced the
lead-generation problem while serving as vice president of marketing for a
Number of businesses, he quickly became an expert.
While touring the country speaking on Lead Generation, Dave quickly realized that
every company has the same problem which lead him to write
his latest book “The New Rules Of Lead Generation: Proven Strategies To Maximize Marketing ROI,”
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