Owning your own business is the number one way to rapidly build extraordinary wealth. A business not correctly manage will be a quick way to lose wealth. Consistent marketing and client acquisitions are signs of a successful business. Lead-generation marketing is the backbone of your company’s marketing efforts, the unseen force enabling you to bring in prospective customers and convert them into actual sales. Yet lead-generation is one of the least understood forms of marketing, with most marketing managers and executives forced to learn it on the job as they go.
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