David Horsager

Trust isn’t something we typically think of as having an economic value. But scratch the surface behind the numbers appearing on any company’s balance sheet and trust — or a lack of it — appears everywhere. When trust increases, so do output, morale, retention, innovation and loyalty. Conversely, a lack of trust is a company’s single biggest expense. 

At the core, problems are never about leadership, communication, sales, marketing or even finances. Every issue falls under one or more of the “8 Pillars of Trust.” These pillars correspond to eight specific traits that the most trusted leaders, brands and organizations have in common. The good news is that trust can be learned, practiced and profitable — with astonishing results. 

Joining us for our discussion on Is Trust The Problem?      is David Horsager     who is on the phone from from his High Point NC office David Horsager, MA, CSP, CPAE is the CEO of Trust Edge Leadership Institute, Trust Expert in Residence at High Point University, and Wall Street Journal bestselling author of The Trust Edge. David has advised leaders and delivered life-changing presentations on six continents, with audiences ranging from FedEx, Toyota, MIT, and global governments to the New York Yankees and the Department of Homeland Security. His latest book, Trusted Leader, provides a clear, step-by-step framework that will help any business or organization become a trusted expert in their industry.His new book is Trusted Leader: 8 Pillars That Drive Results  Welcome To Mastering Your Money, David Horsager  .