The quote “Build it and they will come” is a fallacy. It is not like the movie "Field of Dreams". Entrepreneurs simply cannot expect a good idea or product to be enough to drive a high volume of early success. Would-be entrepreneurs must first test a new business idea out in the world to learn if and why people will pay money for it, and, depending on the answers to those questions, launch it in the most effective and profitable way. One small slip, one shortcut, or one missing puzzle piece can bring their entrepreneurial journey to a premature end.
A data-driven “5-Step High-Profit Launch System” provides entrepreneurs a formula for ensuring they have a viable idea and can make the most out of launch marketing to maximize profitability. The system has been put to use by brilliant companies like WeatherFlow, who raised $2.1 million for the launch of their revolutionary personal weather system, and helped OneClock generate $1.1 million for the launch of their minimalist analog timepiece. It helped entrepreneurs like Cat Adalay, founder of Shine, and Omar Abu‐Shaaban, founder of EDASI, sell out of their first production runs before their products even hit the market.
Joining us for our discussion on The Perfect Launch is Will Russell who is on the phone from his New York, New York office Will Russell is CEO of Russell Marketing, specializing in e-commerce launch marketing, which has helped hundreds of entrepreneurs validate their ideas and execute successful launches. He has been featured in Business Insider, Forbes, Crain’s New York, Indiegogo, StartUp Nation and more. His new book is, Launch in 5: Take Your Idea from Lightbulb Moment to Profitable Business in Record TimeWelcome to Mastering Your Money, Will Russell.