The Small Business in the Digital Age
More than 80% of organizations are attempting to digitally transform the way they operate. Yet, as few as 1 in 4 see any ROI from their efforts. What drives performance for digitally transforming organizations? What are the key components and mindset skills needed to lead in this digital-first world?
Digital transformation promises a bridge to a future, where organizations can thrive with more fluid business models and processes. The few who get digital transformation right deliver twice as fast as other organizations, cut Operating Expenses by over 30%, and see a near-immediate doubling in brand value.
Joining us for our discussion on The Small Business in the Digital Age is Michael Gale who is in Seattle Washington. MICHAEL GALE founded Strategic Oxygen in 2001, which was widely seen as one of the technology industry’s primary data tool-set for marketers, used by over 20 brands and used to model over $4 billion in marketing and sales investments. The company was sold to Monitor Group, where he was a group partner from 2006 to 2010. In 2011, he became a partner at Pulsepoint Group, a digital consulting company, which was acquired by ICF in 2015. Michael has also served as chief web officer and GM at Micron Technology and was the vice president of Worldwide brand research3 at IntelliQuest. His new book is The Digital Helix:Transforming Your Organization’s DNA to Thrive in the Digital Age.
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