Have you ever found yourself thinking that a mission is just a buzzword and a mission statement is nothing more than corporate fluff? If so, you are not alone.
But the sad reason behind this hasty judgment may be that for most companies, it’s true. Too many organizations lack a core mission that’s been well defined by a good mission statement. But as Disney executives are know for saying, if you don’t define your mission, others will define it for you.
The strength of an organization rests not only on the power of its mission but also its mission statement to bring everyone together around common objectives. That’s something Disney’s leadership understands well. At Disney, the company’s mission not only holds deep historical meaning, it drives all business practices for everyone, inside or involved with the company. That includes every cast member, from executives to custodial staff and part-time attraction operators, as well as partners & vendors.
Joining us for our discussion on Executive Leadership is Rob Matthews who is on the phone from his office in Muncie Indiana. Dr. Rob Mathews is the Director and Operations Manager of the Institute for Entrepreneurship and Free Enterprise at Ball State University. He is also an Instructor of Management in the Department of Management and Entrepreneurship Center in the Miller College of Business. He currently teaches the introductory entrepreneurship course, “The Entrepreneurial Experience”. Mathews has also led courses in market research, the business plan, entrepreneurial design, entrepreneurial decision- making, entrepreneurial consulting, management ethics, marketing for new ventures, and entrepreneurial finance.. He is the co-author of Entrepreneurship The Disney Way.
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