Developing a creation mindset, where you begin to see possibilities everywhere, is a learned skill. The chances of landing on a good idea are improved exponentially by incorporating a wide range of viewpoints. Applying techniques of improvisational comedy helps in proactively coming up with new ideas that can lead to innovation. Part of the joy of doing improve comes from the fact that, as a performer, you are allowed to follow wherever the scene goes without any real expectation to end up anywhere. The unknown, far from being scary, becomes limitless opportunity. The ability to build off of each other’s ideas invariably leads to unexpected places. It doesn’t matter if it’s a joke, a concept or a product, no idea is fully formed right out of the gate. The ability to build off of other’s ideas invariably leads to unexpected places. It enhances the process of going from starter concepts, to bigger and more expansive ideas — and, with some further assessment, editing and iteration, to full-blown realization and success.