Helen Yu

Business leaders need to build a foundation to prepare their company for weathering surprises. When that foundation is solidly built, it enables leaders to make better decisions. For start-up founders who have never run a business before, there are simple guardrails that can make a key difference. 

Growing a start-up is an exhilarating ride. But too often, leaders are unprepared for the unexpected — and suddenly all that early momentum stalls out. Leaders need solid ground for making the right decisions.

Leaders need to carefully consider their brand, their messaging, their values and their product — and understand how it enhances people’s lives. Knowing that is just the start to maintaining firm footing, so even surprise challenges can be overcome.

Joining us for our discussion on Preparing for the Unexpected is Helen Yu     who is on the phone from from her New York City office. Helen Yu is the founder and CEO of TigonAdvisory. She drives growth for tech companies from start-ups to global titans like Oracle and Adobe, and helps CEOs achieve multi-billion-dollar revenue growth and record profitability. She’s a board advisor to fast-growth SaaS companies and is on the board of the Global Cybersecurity Association. She’s a top Twitter influencer with a 10M+ weekly reach and was ranked a Top 10 thought leader by Thinkers 360, and a top 10 digital transformation influencer by IBM. She’s spoken at SXSW, TiECon, DMS, and Money2020. An avid adventurer who trekked to Mt. Everest base camp and ice climbed glaciers, her new book is Ascend Your Start-up: Conquer the 5 Disconnects to Accelerate Growth. Learn more at tigonadvisory.com. 

 Welcome To Mastering Your Money, Helen Yu  .